Maite Morales

Chief Digital y Data Officer en L’Oréal España.

Experienced CDO with rigorous focus on business development and transformation powered by digital and new ways of working. Results driven, with strong P&L growth track record, leading and engaging cross-functional and cross- cultural team. Strong Technological expertise. Used to work in new and challenging environments, change driver with great abilities to build formal and informal networks in the organization, oriented to team work. Chief Digital & Data Officer in L’Oréal Spain since 2014, after 16 years in the telco industry, and 2 years in the bioengineering & telemedicine R&D area. Leading the country’s digital transformation in L’Oréal for all 35 brands with a multifunctional and highly talented team to become the first beauty tech company. Driving Business acceleration leveraged on big data and consumer centricity, e commerce, digital analytics & precision marketing, owned and earned channels management and optimization, social intelligence, marketing technology and platforms excellence. Director of the Master in Digital Business and Innovation at IE HST, and reference expert in the Spanish digital & data environment (business, tech and innovation).